While marketers tend to see Hispanic TV viewers as a block, brands would be better served by going back to the basics and learning about the distinctions and nuances between each sub-segment of the Latin consumer market. That’s the word from Nielsen, which noted that while Hispanics en masse have a current spending power of…

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 “Who’s Who in Hispanic Chicago” with event and special edition Negocios Now, a national award-winning publication focused on the Hispanic Business Community, announced that it will produce its first “Who’s Who in Hispanic Chicago” special edition and a gala event to celebrate the Hispanic community’s success in the Chicago area. Candidates will come from a…

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