by JAM | Aug 15, 2012 | apps, Being Latino, Broadband, digital media, Hispanic Community Trend, IT Professionals, LISTA, LISTA in the News, Workforce Development
Fox International Channels and RCN Television Group premiere Spanish-language TV network that brings innovative drama, comedy, news and game shows to millions of Hispanic viewers MundoFox, the new Spanish-language broadcast network from Fox International Channels and...
by JAM | Aug 9, 2012 | Being Latino, Hispanic Community Trend, LISTA, LISTA in the News, wireless
As seen om Engage: Hispanics For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in the Hispanic digital medium continues to outpace investment in...
by JAM | Aug 6, 2012 | digital media, LISTA, LISTA in the News, Social Media, Workforce Development
America’s Hispanic market has emerged as the biggest jackpot in media, with Disney, Comcast–and now News Corp.–battling for the $1 trillion prize. Hernan Lopez doesn’t look like a guy who produces telenovelas, the soap operas that dominate the...
by JAM | Jul 26, 2012 | #techlatino247, brands, business, digital media, Diversity, Hispanicise, IT Professionals, LISTA, LISTA in the News, SEO, Skills, Social Media
It’s a phone … it’s a camera … it’s a smartphone! With the ability to take great pictures on their phones, travelers are sharing vacation photos with their personal networks more than ever. Instagram, the popular mobile app, enables users to manipulate...
by JAM | Jul 26, 2012 | #techlatino247, Being Latino, brands, IT Professionals, jobs, LISTA, LISTA in the News, Skills, Social Media
So we ask ourselves should the creative be aligned with the general market or should it be unique and culturally relevant? Of course, it should be both. All brand communication at its core needs a consistent voice whatever the audience, otherwise the brand becomes...
by JAM | Jul 16, 2012 | #techlatino247, digital media, Health IT, Hispanicise, LISTA, LISTA in the News, Mobile Health, Social Media, spectrum, Tablets, wireless
It’s no secret young people live on their cell or smart phones, but for Latino youth –that rings even truer. A new report written by Mobile Future and the Hispanic institute underlines young Hispanics and new generations of Americans spend heavily on mobile...
