by JAM | Aug 15, 2012 | LISTA
Fox International Channels and RCN Television Group premiere Spanish-language TV network that brings innovative drama, comedy, news and game shows to millions of Hispanic viewers Los Angeles, CA – August 13, 2012 – MundoFox, the new Spanish-language broadcast...
by JAM | Aug 13, 2012 | LISTA
Text messaging is becoming the way many people communicate today, which means some people may be doing it at the worst possible time – while driving. Those who text while driving are 23 times more likely to be involved in some type of safety critical event as...
by JAM | Aug 13, 2012 | brands, LISTA, SEO, Social Media
That may seem like a strange headline for a blog devoted to all things social media-related, but several news stories about social media have finally pushed me over the edge: I have to share my own growing skepticism about social media from a purely personal...
by JAM | Aug 9, 2012 | Being Latino, Hispanic Community Trend, LISTA, LISTA in the News, wireless
As seen om Engage: Hispanics For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in the Hispanic digital medium continues to outpace investment in...
by JAM | Aug 6, 2012 | digital media, LISTA, LISTA in the News, Social Media, Workforce Development
America’s Hispanic market has emerged as the biggest jackpot in media, with Disney, Comcast–and now News Corp.–battling for the $1 trillion prize. Hernan Lopez doesn’t look like a guy who produces telenovelas, the soap operas that dominate the...
by JAM | Jul 26, 2012 | #techlatino247, brands, business, digital media, Diversity, Hispanicise, IT Professionals, LISTA, LISTA in the News, SEO, Skills, Social Media
It’s a phone … it’s a camera … it’s a smartphone! With the ability to take great pictures on their phones, travelers are sharing vacation photos with their personal networks more than ever. Instagram, the popular mobile app, enables users to manipulate...
by JAM | Jul 26, 2012 | #techlatino247, Being Latino, brands, IT Professionals, jobs, LISTA, LISTA in the News, Skills, Social Media
So we ask ourselves should the creative be aligned with the general market or should it be unique and culturally relevant? Of course, it should be both. All brand communication at its core needs a consistent voice whatever the audience, otherwise the brand becomes...
by JAM | Jul 16, 2012 | #techlatino247, digital media, Health IT, Hispanicise, LISTA, LISTA in the News, Mobile Health, Social Media, spectrum, Tablets, wireless
It’s no secret young people live on their cell or smart phones, but for Latino youth –that rings even truer. A new report written by Mobile Future and the Hispanic institute underlines young Hispanics and new generations of Americans spend heavily on mobile...
by JAM | Jul 16, 2012 | #techlatino247, Being Latino, Broadband, digital media, Diversity, Health IT, Hispanic Community Trend, IT Professionals, LISTA, LISTA in the News, Mobile Health, Skills, telemedicine, wireless
There has been a lot of talk about how Latinos need to come out and vote to have their voices heard. But what we haven’t heard enough of is the importance of Latinos becoming active participants in shaping the policies of the technology industry. I have been...
by JAM | Jul 13, 2012 | #techlatino247, Being Latino, Broadband, digital media, Hispanic Community Trend, Hispanicise, LISTA, LISTA in the News, spectrum
Despite broadcasters’ insistence that there’s always another option This week blackouts have been a perfect example of broadcasters leaving viewers in the dark with no place to turn. At times of a retransmission consent dispute, broadcasters have been quick to...
