Other featured sponsors of the April 26 broadcast include Burger King, L’Oreal USA, Sprint, Target, T-Mobile and Toyota.
State Farm also will sponsor Telemundoâ€™s partnership with Shazam, the worldâ€™s leading discovery serviceâ€™s first-ever initiative with a Spanish-language broadcast network.
For the first time ever on Spanish-language television according to Telemundo, the awards show will be Shazam-enabled, allowing viewers and fans to get immediate access to more information about their favorite artists walking the red carpet, including links to artistsâ€™ Web pages for videos and pictures, as well as the ability to buy music directly through the Shazam mobile application.
Recent Shazam-enabled award shows include the 54th Annual Grammy Awards and â€œAmerican Idol.â€
The State Farm sponsorship is under the campaign theme â€œSounds of Mi Vecindarioâ€(Sounds of My Neighborhood). For the pre-show and red carpet arrivals, State Farm will have a branded area on the red carpet with Telemundo host Jessie Camacho, who will interview featured artists and ask them how their neighborhoods influenced their music, as well as monitors displaying a designated Twitter wall on Telemundo.com and on the â€œPremios Billboardâ€ site.
In addition, to promoting the State Farm â€œCelebrity Music Teacher for a Dayâ€ initiative, State Farm teen driver safety and education ambassador, singer-songwriter Gustavo Galindo will be on the red carpet encouraging attending artists to autograph guitars that will be donated to the music and arts program of Boys & Girls Club of America.
Telemundo will produce an editorial content capsule that will air during the live broadcast and also will produce a piece on â€œBillboard Extraâ€ featuring the final signed instruments that speaks to the initiative.
Telemundoâ€™s broadcast of the 2011 â€œBillboard Latin Music Awards Presented by State Farmâ€ drew the networkâ€™s highest-rated Billboard Latin Music Awards telecast across all major demographics in its 13-year history of broadcasting the premium awards show, according to Nielsen Media Research. The April 28, 2011 broadcast attracted more than 2.3 million total viewers and 1.3 million adults ages 18-49.
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