Like countless industry leaders before them, are Google and Facebook growing fat, happy, and complacent? Citing their lack of mobile focus as evidence, so suggests Nick Bilton. â€œThis month, when Google showcased a new design for Google Plus, the companyâ€™s social network, it was as if mobile phones and tablets were still a glimmer in some future inventorâ€™s eye,â€ Bilton writes on The New York Timesâ€™ Bits blog. â€œThe made-over Web site was beautifully designed, but the smartphone app and mobile site were completely ignored.â€
Facebookâ€™s willingness to drop $1 billion on the two-year-old Instagram is clear evidence that the social network has also struggling with its mobile strategy. â€œIts mobile app, which is sometimes painfully slow, was updated only after the Web site was redesigned for Timeline,â€ Bilton notes.
Bigger picture, Bilton has a theory on why both Google and Facebook have been slow to capitalize on the shift to mobile. â€œItâ€™s that working at these companies is like going to work on an all-inclusive cruise ship,â€ he posits. â€œThe analogy is apt in terms of the luxury — and the isolation.â€
Read more: http://www.mediapost.com/publications/article/173032/why-google-facebook-fail-at-mobile.html?edition=46058#ixzz1tB342uIR