One certainty is that in the online world, data is gold. So much of the business models driving the evolution of web content and tools depend upon our willingness to share, and companies’ ability to create business models from valuable user data. This is as true for Google, as it is for Facebook and so many other emerging offerings.
Latinos lead the use of the mobile web and social media products, and are even more likely to share personal data, like location, via social media. It is still to be determined how these new business practices will affect the issues of broadband adoption and digital literacy that are at the center of our advocacy.
See the Pew Internet and American Life Center Report on Privacy Management and Social Media Sites for more date on Latino use of the Internet and social media.