![]() Networks like Univision, dedicated to Hispanic audiences, run campaigns year-round to help its viewers participate in social and civic causes. Earlier this year, Univision kicked off an initiative to increase the number of Latino voters in the 2016 presidential election – the goal being to register three million new Latino voters. The initiative, with help from partner network El Rey, has used Univision’s TV and digital resources to launch various ad campaigns, online voter guides, grass-roots organizing events, town hall-style forums, voter drives during the Copa America soccer matches, and the airing of political programs that emphasize issues Latinos care about most, like immigration and health care. |