 Hispanic Heritage Month, which started on September 15 in honor of the independence day anniversaries of several Latin American countries, is a commemoration of Latinos in American culture. And for TV programmers and internet providers it’s especially important to not only reflect the diverse voices and cultures of the nation’s fastest growing minority group, but to also encourage and support the contributions of Latinos to our communities.
Networks like Univision, dedicated to Hispanic audiences, run campaigns year-round to help its viewers participate in social and civic causes. Earlier this year, Univision kicked off an initiative to increase the number of Latino voters in the 2016 presidential election – the goal being to register three million new Latino voters. The initiative, with help from partner network El Rey, has used Univision’s TV and digital resources to launch various ad campaigns, online voter guides, grass-roots organizing events, town hall-style forums, voter drives during the Copa America soccer matches, and the airing of political programs that emphasize issues Latinos care about most, like immigration and health care. |
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