Tag Archive: twitter

Apr 03

LISTA Guest Blogger Brent Leary Interviews Sandy Carter of IBM Social Media Evangelist.

When it comes to social media, the old adage, “build it and they will come” simply doesn’t apply. Putting up a Facebook page and creating a Twitter or YouTube account just isn’t enough. In order for businesses to use social media effectively, they must leverage it by building it into their business processes to truly …

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