LISTA and ADE partnership will work to facilitate digital advocacy, digital literacy,
job creation and economic development in regards to digital empowerment initiatives
Today, Latinos in Information Science and Technology Association (LISTA), the nation’s leading organization of Latino technology professionals and the Alliance for Digital Equality (ADE), a nonprofit organization that provides broadband solutions and broadband related services to underserved and un-served communities, are excited to announce a partnership to facilitate digital empowerment initiatives.
The strategic alliance of ADE and LISTA combines the collective skills, knowledge and experience of two diverse technology-based organizations, enabling them to work together to facilitate digital advocacy, digital literacy, job creation and economic development in regards to digital empowerment initiatives. In particular, the MSI Wireless Technology Act, the Workforce Investment Act, the American Recovery & Reinvestment Act (ARRA), among others.
“We are forming this partnership right now because this is a pivotal time in the race to close the digital divide. Access to affordable high-speed Internet and broadband technology is a stepping stone to the opportunities of economic prosperity,” said Julius H. Hollis, Chairman of ADE. “As we focus on turning our economy around, we must make sure that those Americans currently in un-served and underserved communities are not left behind and further marginalized in this economy.”
“Both LISTA and ADE have worked hard individually to provide and enhance digital empowerment opportunities for communities of color, now as LISTA joins ADE’s Board of Directors we will combine our unique strengths and expand our reach,” said Jose Marquez, President and CEO of Latinos in Information Sciences and Technology Association. “This will strengthen our ability to make a difference. I am very excited to work with the ADE leadership team to further these important goals.”
Together, ADE and LISTA will pursue initiatives in order to increase Latino and African American employment opportunities within American based information sciences, telecommunication, and technology industries. The partners will target project opportunities that make technology applications available to communities of color for educational purposes, for job training and development, and to enable fuller participation in the learning, civic engagement and cultural opportunities afforded jointly or separately by ADE-LISTA utilizing online technologies.
“As part of the LISTA/ADE Partnership, we will conduct a series of surveys of African Americans and Latinos in the tech sector to measure which tech companies are leading the way in corporate responsibility relative to their Latino and African American inclusion in higher management within their company. While Latinos have made strides there are areas in the tech industry we still have little to no representation, boards, upper management and key decision making positions are still scarce at some of the most successful tech companies, we can’t ignore Latinos in high tech anymore, it is just bad business,” said Marquez.
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About Latinos in Information Science and Technology Association (LISTA) (www.a-lista.org)
Latinos in Information Science and Technology Association (LISTA) promotes the utilization of the technology sectors for the empowerment of the Latino community. We are an organization that is committed to bringing various elements of Technology under one central hub to facilitate our partners, members and the community with the leverage and education they need to succeed in a highly advanced technologically driven society. LISTA Mission is to educate, motivate and encourage the use of technology in the Latino community and empowering them to bridge the digital divide.
About The Alliance for Digital Equality
The Alliance for Digital Equality (ADE), headquartered in Atlanta, GA, is a national, non-profit consumer advocacy organization that serves to facilitate and ensure equal access to technology in underserved and un-served communities. The Alliance also serves as a bridge between policymakers and minority individuals in order to help the public understand how legislative and regulatory policies regarding new technologies can impact and empower their daily lives. For more information on The Alliance for Digital Equality, please visit www.alliancefordigitalequality.org
New York, NY, June 14th, 2010 – Latinos in Information Sciences and Technology Association’s President and CEO, Jose A. Marquez-Leon proudly announced today that Federal Communications Commission Chairman Julius Genachowski will deliver remarks on the National Broadband Plan at LISTA’s upcoming 3rd Annual National Tech-Latino 2030 Legislative Forum on Capitol Hill, Washington, DC at 6:00 pm – 8:30pm on Tuesday June 22nd 2010.
“It is a great honor to have Chairman Genachowski address our members at our 3rd Annual National Tech-Latino 2030 Legislative Forum,” said Tony Jimenez LISTA National Board of Directors Chairman. “Chairman Genachowski has been an advocate for the Latino community and understands the critical role broadband plays in developing businesses and improving the economy for all Americans.”
“We are extremely pleased to have Chairman Genachowski address our members at our 3rd Annual National Tech-Latino Legislative Forum,” said Jose A. Marquez Leon. “Chairman Genachowski recognizes the role of the nation’s Latino technology sector and how broadband will help the Latino community continue to develop businesses and our positive impact on the economy of the United States. He understands that closing the digital divide once and for all will give all Americans the chance to achieve the American Dream of financial independence and economic empowerment.”
“Having Chairman Genachowski participate in LISTA’s Tech-Latino Legislative Forum is a testament to the recognized impact Latinos will have in our nation’s high-tech future,” said Danny Vargas. He added, “We sincerely appreciate the Chairman’s interest and dedication to ensuring that the FCC continues to engage all segments of American society and encourages Latinos to take a leading role in not only telecommunications but all aspects of innovation.”
The 3rd Annual National Tech-Latino Legislative Forum will provide Latino IT professionals an opportunity to dialogue with members of Congress about key concerns in the industries of Science, Technology Math and Engineering. It will also provide LISTA an opportunity to continue to raise awareness of the digital divide and how to bridge it, develop ideas on how to stimulate the growth of technology business, and be a catalyst of change in the high-technology and science sectors.
Event Information
3rd Annual National Tech-Latino Legislative Forum is generously sponsored by MicroTech, Capitol Wire PR. Uber Operations, Broadband for America, NTIA, ADE, State Farm, Aetna and Comcast
Date: Tuesday, June 22 2010
Time: 6pm – 9 pm
Opening Reception Venue:
Rayburn House Office Building,
Room B-338, Basement, Washington, DC 20515
To Attend Please Visit: www.techlatino2030.org
About Chairman Genachowski
Julius Genachowski was nominated by President Barack Obama as Chairman of the Federal Communications Commission on March 3, 2009, and sworn into office on June 29, 2009.
Chairman Genachowski has two decades of experience in public service and the private sector. Prior to his appointment, he spent more than 10 years working in the technology industry as an executive and entrepreneur. He co-founded LaunchBox Digital and Rock Creek Ventures, where he served as Managing Director, and he was a Special Advisor at General Atlantic. In these capacities, he worked to start, accelerate, and invest in early- and mid-stage technology and other companies. From 1997-2005, he was a senior executive at IAC/InterActiveCorp, a Fortune 500 company, where his positions included Chief of Business Operations and General Counsel.
Genachowski’s public service spanned broadly across government. His confirmation as FCC Chairman returns him to the agency where, from 1994 until 1997, he served as Chief Counsel to FCC Chairman Reed Hundt, and, before that, as Special Counsel to then-FCC General Counsel (later Chairman) William Kennard. Previously, he was a law clerk at the U.S. Supreme Court for Justice David Souter and Justice William J. Brennan, Jr. , and at the U.S. Court of Appeals for the D.C. Circuit for Chief Judge Abner Mikva. Genachowski also worked in Congress for then-U.S. Representative (now Senator) Charles E. Schumer (D-N.Y.), and on the staff of the House select committee investigating the Iran-Contra Affair.
Genachowski has been active at the intersection of social responsibility and the marketplace. He was part of the founding group of New Resource Bank, which specializes in serving the needs of green entrepreneurs and sustainable businesses, and has served on the Advisory Board of Environmental Entrepreneurs (E2). He also served as a board member of Common Sense Media, a leading non-partisan, non-profit organization seeking to improve the media lives of children and families.
Genachowski received a J.D from Harvard Law School (magna cum laude), where he was co-Notes Editor of the Harvard Law Review. He received a B.A. from Columbia College (magna cum laude), where he was Editor of Columbia Spectator’s Broadway Magazine, re-established Columbia’s oldest newspaper (Acta Columbiana), and was a writer and researcher for Fred Friendly. He was also a certified Emergency Medical Technician who served on the Columbia Area Volunteer Ambulance, and taught cardiopulmonary resuscitation (CPR).
About Latinos in Information Sciences and Technology Association (LISTA)
LISTA (www.a-lista.org) promotes the utilization of the technology sectors for the empowerment of the Latino community. We are an organization that is committed to bringing various elements of Technology under one central hub to facilitate our partners, members and the community with the leverage and education they need to succeed in a highly advanced technologically driven society.
The United States Hispanic Advocate Association (USHAA)
Luis J. Diaz has over 20 years of extensive experience in a wide range of complex matters including intellectual property law, technology related joint ventures and strategic alliances, mergers and acquisitions, sales and marketing, and government relations. Mr. Diaz provides legal and business counsel to business units, » read more »
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So What’s Wrong With Arizona’s New Immigration Law?
Arizona’s recently enacted immigration law (SB 1070, as amended by HB2162) makes the failure to carry immigration documents a crime and requires the local police to check immigration status and to detain anyone on mere “reasonable suspicion“ of being in the country illegally following a “lawful stop, detention or arrest.” The law has generated great debate. Advocates say it is needed to fight crime resulting from illegal immigration. Opponents say it will result in the violation of civil liberties. It is an issue that requires a subtantial analysis based on facts, an understanding of American history, and a review of legal precedents involving the abuse and limits of police power.
FACTS & ISSUES
As confirmed by a recent study from PEW Research Center, the fact is that one in four Americans believe that Hispanics are the racial/ethnic group subject to the most discrimination in America. The study found that 32% of Hispanics 16 or older say they or someone they know has experienced discrimination. Less than half of Hispanics believe that police officers in their community treat Latinos fairly. And, most police chiefs around the country, concerned about the chilling effect of this law, oppose it because of its negative impact on their ability to fight crime, obtain witness cooperation, and other concerns.
Despite recent amendments to fix the more obvious problems of SB 1070, the law still provides no guidelines as to what is meant by “reasonable suspicion” in the context of alien status: is it 3 or more Hispanics in a car, a red bandana, a plaid shirt, a migrant worker in the field, or someone speaking Spanish? The reality is that “reasonable suspicion” likely will mean those looking like, sounding like, or acting like the stereotypical undocumented immigrant. However, police officers will be trained to write down things not related to race on their reports like the swerving car, a crooked license plate, talking on a mobile, the seatbelt being unfastened, or some other similar statement that will be difficult to disprove in a court of law and that will pit the relative credibility of a uniformed officer against that of a stereotypical poor immigrant. Notably, Governor Brewer has already announced training on the the subject of “reasonable suspicion” for police officers that one assumes are already experts on the subject.
If the Arizona law is really targeted at crime prevention stemming from the border, then it would be logical and workable if it simply required “probable cause” of some “criminal activity” before police could check immigration status. While the difference between “probable cause” and “reasonable suspicion” may not seem apparent to a lay person, these are two very different legal standards.
HISTORY & PRECEDENTS
Millions of Americans have shed blood in many wars to preserve the civil rights we now treasure. There are 200 years of Fourth Amendment jurisprudence supporting the proposition that police powers must be narrowly limited to prevent abuse of individual rights – something our founding fathers recognized. Also, the mission of police officers is to fight crime – not to act as immigration agents. Thus, any law that creates supercops with immigration superpowers and that, in its actual application, makes it possible to target, arrest, search and seize persons with certain physical attributes is by its nature suspect and should require a higher standard. On a cursory reading of the law, we are reminded of the phrase made famous by Hitler’s infamous Gestapo: “Show me your papers, are your papers in order?” The main difference is that with SB 1070 no “jewish star of David” is necessary for an Arizona supercop to identify the stereotypical immigrant.
Like the Japanese interment laws of the 1940’s, the Arizona law undermines the very notions of equal justice and basic fairness that are fundamental values of every American. As with the interment laws, this legislation is being driven by fear and hysteria and it is expressly directed at a group of people whose physical attributes identify them on first glance as members of a specific racial group. The failure of political leadership in Arizona has allowed people that may “look Mexican” to be singled out whether citizens or not.
Based on our history, we can now anticipate the development of a laundry list of “permissible factors” that can be cited after the fact to justify a “reasonable suspicion” even though race was in fact the first glance consideration in the initial stop. As noted, Governor Brewer has announced training on the the subject of “reasonable suspicion.” It is forseeable that Arizona’s effort to create supercops with immigration powers will spread like a cancer to other states across the country that do not border Mexico, thereby greatly magnifying the potential civil rights violations to all Hispanic citizens that may look “illegal.”
If left unchecked, history teaches that this law could place this great nation on the same slippery slope created by the interment laws, the House Un-American efforts of Senator McCarthy, and similar dark episodes in our history where fear has been used to justify the breach of American civil rights. The eventual apology will ring hollow as it has in times past. In 1988 Congress ultimately passed and President Ronald Reagan signed legislation which apologized for the interment of Japanese Americans and acknowledged that the government actions were based on “race prejudice, war hysteria, and a failure of political leadership.”
SO WHAT IS THE SOLUTION?
The problem starts in Mexico. Thus, any real solution to the problem of illegal immigration and related criminal activity must involve (i) securing our borders, (ii) enacting stronger anti-crime measures, (iii) passing immigration reforms that make economic sense, and (iv) imposing economic sanctions against trade countries that contribute to these types of problems. The Arizona law does not address any of these issues. Instead, it targets the victims of failed policies by both Mexico and the United States. This is equivalent to trying to stop drug trafficking by targeting users and not pushers. We must call on Congress to pass comprehensive immigration legislation to fix our broken immigration laws and to hold our preferred trade partners like Mexico accountable, whether or not it hurts the economic interests of some large Mexican companies and their American partners in the short run.
USHAA is an award-winning non-profit providing economic advocacy, benefits and education programs to ensure that its business and individual members have equal access to contracts, jobs, education and other opportunities provided by our great nation.
Statement from the President on the National Broadband Plan
America today is on the verge of a broadband-driven Internet era that will unleash innovation, create new jobs and industries, provide consumers with new powerful sources of information, enhance American safety and security, and connect communities in ways that strengthen our democracy. Just as past generations of Americans met the great infrastructure challenges of the day, such as building the Transcontinental railroad and the Interstate highways, so too must we harness the potential of the Internet. Expanding broadband across the nation will build a foundation of sustained economic growth and the widely shared prosperity we all seek.
I commend Chairman Julius Genachowski, the Commissioners, and the FCC staff for their hard work in developing the National Broadband Plan.
My Administration will build upon our efforts over the past year to make America’s nationwide broadband infrastructure the world’s most powerful platform for economic growth and prosperity, including improving access to mobile broadband, maximizing technology innovation, and supporting a nationwide, interoperable public safety wireless broadband network.
### FCC Chairman Announces The National Broadband Plan.
What is Broadband?
The term broadband commonly refers to high-speed Internet access that is always on and faster than the traditional dial-up access.
How is broadband different from dial-up service?
Broadband service provides higher-speed of data transmission. It allows more content to be carried through the transmission “pipeline.”
Broadband provides access to the highest quality Internet services—streaming media, VoIP (Internet phone), gaming, and interactive services. Many of these current and newly-developing services require the transfer of large amounts of data that may not be technically feasible with dial-up service. Therefore, broadband service may be increasingly necessary to access the full range of services and opportunities that the Internet can offer.
Broadband is always on. It does not block phone lines and there is no need to reconnect to network after logging off.
Less delay in transmission of content when using broadband.
Goal 1: At least 100 million U.S. homes should have affordable access to actual download speeds of at least 100 megabits per second and actual upload speeds of at least 50 megabits per second.
Goal 2: The United States should lead the world in mobile innovation, with the fastest and most extensive wireless networks of any nation.
Goal 3: Every American should have affordable access to robust broadband service, and the means and skills to subscribe if they so choose.
Goal 4: Every community should have affordable access to at least 1 Gbps broadband service to anchor institutions such as schools, hospitals and government buildings.
Goal 5: To ensure the safety of Americans, every first responder should have access to a nationwide public safety wireless network.
Goal 6: To ensure that America leads in the clean energy economy, every American should be able to use broadband to track and manage their real-time energy consumption.
Luis Cuneo, Marketing Manager
IBM Corporation
LISTA Member
I recently attended the United States Hispanic Chamber of Commerce National Convention in Denver, CO. Prior to the conference, I took note of how the USHCC was taking advantage of social media to promote their event and encourage individuals to network prior to the conference. The communication I received came through the LinkedIn social media site.
Social media marketing is a relatively new marketing discipline. I credit the USHCC for using this cost effective tool to drive awareness of their conference. However, there are pitfalls that can dilute the effectiveness of this marketing tool.. Based on my observation and analysis of the recent conference, I have identified five pitfalls that business professionals need to avoid when using social media.
1. Using social media without a strategic plan is ineffective
2. Social media marketing is a program, not a onetime campaign
3. Allocate sufficient resources to support your plan
4. Word of mouth is a powerful endorsement
5. Not everyone is using social media
The challenge marketing professionals are running into is there is limited information on the lessons learned about social media marketing. Before you start developing your strategy, you need to have a clear understanding of “Why,” “Where” and, “How” you plan to reach your customer. Also, your plan needs to include measurable metrics so that you can make sure your strategy is meeting your business objectives. These data points will provide you insights to where you need to make adjustments to your plan.
Your social media initiative should not be a single campaign execution; rather, you need to integrate social media marketing into your overall corporate marketing strategy. Inform your customer where they can find you on the social media map. Share your plans and how they can use these sites to interact with your company. Informed customers can make better choices with regard to where and how they want to interact with your firm.
Large companies benefit from having the resources to monitor their social media pages on a regular basis. For example, an unsatisfactory remark from a customer that goes unanswered will generate negative online chatter from your audience. This is a major pitfall for a small firm with limited resources. Do not get blindsided; inform your audience that you are monitoring the site on a weekly basis. You can avoid negative chatter by clearly stating the following; “If you are not satisfied with our product or service, please call our #800 immediately, and ask for Customer Service.” Also, do not forget to post a resolution update on your social page.
This past year, I have seen a flurry of emails from peers endorsing social sites and social pages of individuals and companies. These emails share a common theme, the endorser believes you can also benefit from accessing these social pages. This grassroots promotion of your social site can spread quickly. You need to monitor the online activity, and leverage the momentum to build your brand and presence on the web before it fades out. Also consider the following, on your social site add a “Thank you section,” to recognize those individuals who are promoting your site. Everyone likes to receive kudos and acknowledgment for their efforts.
Finally, keep in mind that not everyone is using social media to connect with you and your company. Therefore, do not forget there is a market segment that you need to keep in touch with. Marketing principles have not changed, just the tools we use to connect with our customers.
Broadband for America has released a new study on the important contributions to the U.S. economy made by private investment in communication and information technology.
The study was conducted by Robert W. Crandall and Hal J. Singer – both experts in the economics of the telecommunications industry – and shows the massive investments made in mobile and wired Internet capacity by the major network providers has created hundreds of thousands of jobs over the past six years.
The authors caution that the explosive growth in broadband access will be severely limited if “new regulatory changes undermine the incentives of broadband service providers to continue to invest.”
“Thus, the increases in broadband’s reach, penetration, capabilities, and services which we have seen over the past seven years with a minimum of government interference should be embraced by the Federal Communications Commission (FCC) as it moves through the process of creating a National Broadband Policy.”
Internet Use in the United States: 2009 — Census released today Tables with national- and state-level data showing who is accessing the Internet, cross-tabulated by age, sex, race, Hispanic-origin, educational attainment and employment status.
State data show Internet usage at home versus use at other locations. Also included is whether people are using broadband or dial-up for Internet access.
Commissioned by the National Telecommunications and Information Administration, the data come from the Current Population Survey.
Written on February 10th, 2010 by John Simmonsno shouts
Google’s new social media product has been unveiled. Known as Google Buzz, the search giant is taking direct aim at Twitter and Facebook, even in its branding, with a missive inviting users to “Go beyond status messages.”
There is come curiosity from a branding standpoint, as competitor Yahoo unveiled a news ranking site called Yahoo! Buzz in February 2008. While Yahoo! Buzz is a clear competitor with the likes of Digg andReddit, not the new Google service, it remains unclear why Google would brand a new product with a term that’s already associated with a competitor’s service.
The Wall Street Journal live-blogged the conference where Google Buzz was unveiled. In its coverage, the WSJ quoted Bradley Horowitz, VP of product marketing at Google, as telling the crowd that it’s increasingly difficult “to find the signal in the noise,” within social media applications. He characterized Google Buzz as “a Google approach to sharing.”
Google Buzz is already available to try via google.com/buzz. If you have a gmail account, you can get started right away. [Although a message atop the page warns: "We're still rolling out Buzz to everyone, so if you don't see it in your Gmail account yet, check back soon."].
Selling points include automatically “following” the people you connect with most in gmail; management of privacy settings; gmail in-box integration; interconnectivity with popular Web services like Twitter, Picasa, Flickr, and Google Reader; and a recommendation engine where Buzz highlights “interesting posts” and automatically culls the ones you are likely to skip.
The real nut of the service seems to be encapsulated in these lines from the promotional video: “Your friends can keep up with what you’re doing around the Web . . . all in one place.” And, “Buzz makes sure you see what matters most.”
Jeremy Nisen–Online Editor Hispanic Business Magazine
Today, Latinos in Information Science and Technology Association (LISTA), the nation’s leading organization of Latino technology professionals and the Alliance for Digital Equality (ADE), a nonprofit organization that provides broadband solutions and broadband related services to underserved and un-served communities, are excited to announce a partnership to facilitate digital empowerment initiatives.
Google’s new social media product has been unveiled. Known as 
