Category Archive: Negocios Now

Jun 28

Are Tech Companies Controlling What We See as News. (INFOGRAPHIC)

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For years now we have seen many tech companies grow, these are exciting times in our industry. However for us the Latino Community is still very dependent on spanish language newspapers. Now we are viewing and reading our news on new platforms like tablet and smartphones phone. Now our community relies on Facebook and other …

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May 26

More Than Technology: Cable Invests in Our Communities

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$1.2 billion. According to a recently released study commissioned by NCTA, that’s how much cable’s video and Internet providers and programmers put toward corporate giving in 2014. The impact that kind of funding has on socially responsible programs is immeasurable, but what does that even look like? Our industry has long been a contributor to …

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Dec 15

The Real Cost of Regulating the Internet.

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The open Internet debate has long focused on protecting content developers from discriminatory treatment by Internet service providers (ISPs). Those who advocate in favor of strong network neutrality rules typically argue that “the next Facebook” or “the next Google” will never see the light of day in a world where ISPs can arbitrarily block or …

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Nov 12

Lets Put Internet Users First in Advancing President Obama’s Open Internet Goals

This week, President Obama published his principles for the Open Internet on whitehouse.gov, noting: “More than any other invention of our time, the Internet has unlocked possibilities we could just barely imagine a generation ago. And here’s a big reason we’ve seen such incredible growth and innovation: Most Internet providers have treated Internet traffic equally.” …

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Sep 26

Battle over Internet Regulations is the Civil Rights Struggle of the 21st Century.

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The battle over the nation’s high-speed Internet policy is a complicated one and, if carried out inadequately, could spur a series of unintentional outcomes. That conflict is being fought out at the Federal Communications Commission as it considers the Open Internet issue, sometimes referred to as Net Neutrality. Take it from an engineer with 20 …

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Sep 15

NCTA Submits Open Internet Rules Reply Comments

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Today, NCTA submitted its reply comments to the FCC regarding the proposed new Open Internet Rules. As we’ve said before, cable broadband providers are unequivocally committed to building and maintaining an open Internet experience. That means we support the original principles of Net Neutrality – that all legitimate Internet traffic should be treated equally when traveling over …

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Aug 29

Google VP Lisa Gevelber Agrees…Your Next Big Opportunity: The US Hispanic Market

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U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers …

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Mar 06

Hispanics are Ahead of the Curve in Adopting Digital Devices, including Smartphones

According to Nielsen and Hispanicize Hispanics are ahead of the curve in adopting digital devices, including smartphones  Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And among those who bought their mobile phone within the last three months, a whopping 84 percent chose smartphones for …

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Mar 05

Google’s Gopi Kallayil: How to Break Through the Digital Noise

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The company’s chief evangelist for brand marketing explains how to “get your customers to listen.” If you want to know how dramatically brand marketing has changed in the digital world, consider the humble Ziploc bag. It used to be that such mundane products were only the fodder of advertising inserts in the Sunday newspaper. But …

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Feb 25

The Internet of Things Means Business

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Connected devices and networked machines are enabling industry and government to collect information and act on it in ways that will redefine IT and business. One of the remarkable yet sobering realities of business is how quickly the world has become networked—and interconnected. Over the last decade, wireless technologies have extended the reach of computers …

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